MATT REYES
Matt Reyes is an hombre who works in advertising, travels the world, and gets into good trouble.As a Far West Texas native, he takes pride in makin' meaningful connections, shootin' straight, and drinkin' palomas.He and his work have been featured in The New York Times, SXSW, Al Jazeera, Univision, George Washington University, The University of Texas, and Minority Business Entrepreneur.He currently resides in Austin, Texas.
MATT REYES
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MATT REYES
Despierta América. November 20, 2020 – “No seas wey, ponte la mascarilla”: la peculiar campaña con murales en Texas para combatir el covid-19Univision Austin. September 3, 2020 – Crean campaña en Austin para concientizar sobre el uso de mascarillasFox 7 Austin. August 28, 2020 – COVID-19 murals aim to address health disparities in Hispanic communitiesNBC Latino. December 15, 2011 – With Young Latinos, Much Remains Unknown.Latino Leaders. October 2011 – The Head Twittero.Minority Business Entrepreneur. June 2010. Twitteros.BroadBrand. May 4, 2010 – Latino Twitter Users.Austin American-Statesman. April 30, 2010 – Becoming a location pro on Gowalla/Foursquare.C-SPAN. April 19, 2010 – Reaching and Engaging Minorities Online.Al Jazeera. April 1, 2010 – 2010 Census and Hispanics.Desdemona Bandini. March 3, 2010 – Hispanics: The Majority Minority and its Influence in Social Media.Café Magazine. June 24, 2009 – Consultant, speaker and…Twittero.Hispanic Marketing & Public Relations. May 18, 2009 – Texas consultant hopes to grow forum for Latino Twitter fans.bigMETHOD. March 31, 2009 – Twitteros.New Media Lab. January 26, 2009 – Austin Social Media’s Top 100.Hispanic Trending. December 17, 2008 – Twitteros.net launches for Latinos.Brown is the New Green. October 6, 2008 – Panelist – Film celebrates Latino culture.Direct2Dell. September 17, 2008 – Are You Going to SWOMfest 08?.Interactive Austin 2008. June 19, 2008 – Speaker – Social Media and Niche Markets.Accolades PR. June 2, 2008 – Sailing Off the Edge of the Blogosphere.Mercury Mambo. June 19, 2008 – Mercury Mambo paneled Interactive Austin 2008 Applying Social Media to Hispanic Marketing.Word of Mouth Marketing Association. May 2008 – Word of Mouth Marketing Association Summit 2008 Testimonials.Latino Media Studies Update. April 17, 2008 – UT Alumnus Matt Reyes to speak about Hispanic Marketing.Austin American-Statesman. August 17, 2007 – Up the ladder.Daily Texan. May 4, 2007 – Photographer bids farewell to Texan, UT.Daily Texan. March 1, 2007 – Election decides union board, SEC reps, officials.Daily Texan. September 1, 2006 – Union offers free open house.Daily Texan. March 2, 2006 – Student Activities Center referendum approved.Daily Texan. February 28, 2006 – Viewpoint: Texan endorses ideal SG – Opinion.Daily Texan. February 16, 2006 – SG, Union Board kick off campaigns.Daily Texan. April 4, 2005 – Fighting for farm workers’ rights.Daily Texan. February 9, 2005 – Latino Comedy brings laughs, culture.
MATT REYES
Work History2017 - Present • VP, Social Content & Engagement Strategy • Razorfish2015 - Present • Founder • Department of Influence2014 - 2015 • Director, Digital & Social • Inspire2010 - 2014 • Supervisor, Digital & Social • LatinWorks2009 - 2010 • Director, Digital & Social • Voto Latino2007 - 2009 • Brand Strategist • Mercury MamboClients: Dr Pepper, AB InBev, Diageo, Voto Latino, Rock the Vote, Chevrolet, Mars Inc., Jack Daniel’s, PepsiCo, Lowe’s, Kimberly Clark, Jamba Juice, Heinz Ketchup, Texas Lottery, Domino’s, Indio Beer, Tecate, McDonald’s, Visionworks, Sprint, Valvoline, Cosmopolitan Las Vegas, Hilton, USAA, Patrón, T-Mobile, Cadillac, and Stellantis.
MATT REYES
ProjectsDepartment of Influence
The Department of Influence is a content marketing consultancy that helps businesses, non-profits, and governments lead in their spheres of influence.No Seas Wey
No Seas Wey is a mask safety awareness campaign aimed at Hispanics in Texas. The campaign is a creative volunteer effort with murals created in areas impacted the hardest by COVID-19. Murals drive to a website with educational information with ways to prevent viral spread.Latino Humor
Latino Humor is a viral entertainment site targeted at bicultural Hispanics in the US, one of the fastest and most important growing demographics in the country. Content on Latino Humor covers a wide range of topics including entertainment, sports, technology, and other pop culture topics.Longhorn Humor
Longhorn Humor is a college fan site created for students, alumni, and fans of the University of Texas at Austin. Content on Longhorn Humor has been featured and shared by popular influencers associated with UT-Austin including Mack Brown, Vince Young, and popular media outlets.
No Seas Wey Mural ProjectNo Seas Wey (translated as "Don’t Be a Fool") was created as a social responsibility platform to address the challenges and disparities that the Hispanic community faced due to the COVID-19 pandemic. Designed with a blend of creativity, collaboration, and cultural relevance, this initiative leveraged public spaces across Texas as a dynamic platform for social impact.BACKGROUND
Covid-19 severely impacted Austin's Hispanic community, with this group accounting for 54.5% of hospitalizations, 52% of cases, and 50% of deaths, despite comprising only 34.3% of the city's population.THE CHALLENGE
Our mission was to shift perceptions around mask-wearing and safety measures, framing them as acts of social responsibility rather than burdens. The goal was to foster a sense of empowerment, encouraging community members to protect themselves and others and to establish lasting habits of health responsibility in a culture that often embraces a “live for today” mentality.THE IDEA
We decided to create murals, but we did not stop there. Through the usage of QR codes, we turned these idle city walls into education centers. Each mural, with a QR code, allowed users to be redirected to a website where they can find important COVID-19-related information in Spanish — testing facilities, ways of protecting against the virus, infections report, among others.To bring this vision to life, we partnered with local Texas artists, giving them creative freedom to express their interpretations of this historic moment. Each mural became a unique reflection of the artist’s perspective on the pandemic, creating a rich, varied landscape of public health messaging across the city of Austin.RESULTS
The "No Seas Wey" campaign achieved a profound impact on the Hispanic community in Austin and beyond. The murals not only beautified public spaces but also provided an accessible, impactful way to engage with critical health information. Local media outlets covered the project, amplifying its reach and helping to normalize mask-wearing and other safety practices as essential acts of community care.By merging art with education, we successfully shifted perceptions, reinforcing the importance of personal and collective responsibility in mitigating the spread of the virus. The campaign also fostered a sense of unity, empowering individuals to take proactive steps for their health and the well-being of their community.